We are seeking a Senior Social Media Manager to own both organic and paid social strategy and execution across multiple law firm clients. This is not a coordination role. You will be responsible for planning, launching, managing, and optimizing campaigns, along with overseeing content direction and ensuring performance targets are met. You should be comfortable operating independently and making decisions that impact results. This position is 100% Remote. US based employees only. Eastern and Central Time Zones only.
– Own social media strategy and execution for multiple client accounts.
– Plan and manage content calendars across all major platforms.
– Oversee content production (internal or outsourced) and ensure quality/control.
– Write or refine messaging to align with each client's positioning.
– Monitor engagement and maintain professional standards across accounts.
– Track performance and continuously optimize based on data.
Paid Social (Primary Focus):
– Manage paid social campaigns on Meta, TikTok, and LinkedIn end-to-end.
– Handle campaign setup, targeting, budgeting, and scaling.
– Lead creative testing (hooks, formats, messaging) to improve conversion.
– Analyze performance data and make optimization decisions.
– Report on results and identify clear opportunities for improvement.
What You'll Be Working With:
– Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
– Social platforms: LinkedIn, Instagram, Facebook, TikTok, YouTube.
– Content and scheduling tools (Hootsuite, Buffer, etc.).
– Basic editing tools (Canva, CapCut, etc.).
– AI tools for content and workflow efficiency.
Senior Social Media Manager Qualifications:
– 5+ years managing social media and paid social campaigns (agency experience strongly preferred).
– Proven experience managing and optimizing paid campaigns on Meta (required), TikTok and/or LinkedIn.
– Strong understanding of performance marketing and lead generation.
– Experience managing multiple client accounts simultaneously.
– Ability to analyze data and make decisions based on performance.
– Strong writing and communication skills.
– Highly organized, detail-oriented, and able to operate independently.
– Experience with law firms or professional services is preferred.
– Experience scaling paid campaigns with significant budgets is preferred.
– Background in ad creative strategy and testing is preferred.
– Familiarity with AI tools in marketing workflows is preferred.
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